My Drynuary

Growing an alcohol-free brand: Days Brewing talks TikTok triumphs and pint bottle launch

27-Feb-2024 By Rachel Arthur

Alcohol-free beer Days Brewing has grown the brand through witty advertising and cheeky TikTok videos. Co-founders Mike Gammell and Duncan Keith tell us about their 2024 plans to drive brand awareness, availability and the right formats for modern beer...

Profile series: Innovators in low/no alcohol

My Drynuary: ‘‘Our calendar is packed with events, from mindful mixology classes to concerts, samplings and more!’

19-Jan-2024 By Rachel Arthur

Los Angeles brand OPTIMIST makes botanical spirits that are completely free from alcohol, and this month debuts its first RTD canned cocktail. In our series on innovators in the low/no alcohol industry, co-founder Lisa Farr Johnstone tells us about the...

Profile series: Innovators in low/no alcohol

My Drynuary: ‘January presents the perfect opportunity for sober-curious consumers to explore the fantastic array of non-alc products out there’

17-Jan-2024 By Rachel Arthur

In 2021, Canadian craft brewery Philips Brewing & Malting Co. made the move into the non-alcoholic category with the launch of iOTA. It sees January as the perfect month to help consumers explore the growing choice in the category.

Profile series: Innovators in the low/no alcohol industry

My Drynuary: ‘The no/low space shares many principles with its alcoholic counterpart: It’s fundamentally about bringing people together, allowing them to share moments and have a good time’

09-Jan-2024 By Rachel Arthur

UK alcohol-free wine Wednesday’s Domaine is on a mission to become the midweek wine alternative of choice for food and drink lovers. In our series profiling innovators in the low/no alcohol industry, founder Luke Hemsley tells us why alcohol-free wine...

Profile series: Innovators in the low/no alcohol industry

My Drynuary: ‘One of the most common questions we receive is ‘Are you sure this is alcohol-free?’ That's the best compliment we can get!’

08-Jan-2024 By Rachel Arthur

ISH Spirits offers a range of alcohol-free sparkling wines, spirits and cocktails: using a proprietary technique so that drinks mimic their alcoholic counterparts as closely as possible. In our series profiling movers and shakers in the industry, founder...

Profile series: Innovators in the low/no alcohol industry

My Drynuary: ‘We’re thrilled there are now so many more options for people who are looking for interesting alternatives to alcohol'

04-Jan-2024 By Rachel Arthur

Sharelle Klaus founded DRY Soda Co. in Seattle in 2005: it’s safe to say the alcohol-free market has changed a lot since then. In our series profiling movers and shakers in the industry, she tells us how she's seen the category evolve - and how she's...

Profile series: Innovators in the low/no alcohol industry

My Drynuary: 'My goal as a winemaker is to create wines that make consumers feel there is a product that was made just for them'

03-Jan-2024 By Rachel Arthur

California’s lower alcohol Cupcake Lighthearted wines (8% ABV) were inspired by winemaker Jessica Tomei, who craved a lighter option to fit in with her active lifestyle. In this series profiling brands in the low/no alcohol industry, we talk to Tomei...

Profile series: Innovators in the low/no alcohol industry

My Drynuary: ‘Knowing there is a bigger purpose behind the role Wild Idol plays in people's lives is very inspiring’

02-Jan-2024 By Rachel Arthur

Throughout January, this series will profile some of the movers and shakers in the booming low/no alcohol industry. Today: Paul Beavis, CEO of premium alcohol-free sparkling wine Wild Idol, tells us how the brand has built up listings in upmarket retailers...